Three New Year's Resolutions for Your Small Business

We all make resolutions personally for the new year right?  Do you do the same for your business?   It's always a good time to press reset or refresh!  Found some information from marketer Christina Metcalf:

3 New Year's Resolutions for your Business

1.  Automation:  Get ready to retake your day!  Automation can help to simplify tasks from drip marketing campaigns to nurturing leads into sales.  Spend more time generating revenue and less on administrative tasks.

2.  Analysis:  Monitor and analyze the data behind all that social media effort you put in.  Take a little time to understand your most popular posts and what time of day garners the most reactions.  While you are at it, check Google Analytics to see how your site is performing.  Look at open rates of newsletters and click throughs of Facebook campaigns.

3.  Passion:  Since people buy from those they know, like and trust making 2021 the year to discover or reignite your passion is great for creating a more loyal customer base.  Sharing what makes you tick and gets you excited can help people connect with you.  It also can keep you from burning out.  Take time to explore your passions, even if it means putting it on the calendar!